SALAADIN ELMEKKI

• Mr. Salaheldin Awad El-Mekki, born in Antwerp, Belgium in 1980 and originally from Sudan, is the visionary founder of CoreToons Productions and Animation Art Technology. A multifaceted creative, Salaheldin excels as a CGI and 3D animation expert, accomplished songwriter, musician, and 2013 Sudan WW Boxing champion.

• Educational Background and Career Journey

• Salaheldin began his animation journey at the Davinci Institute and The Center for Arts and Technology in Halifax, Canada, graduating in 2004 with a specialization in Production Animation. Over the past 18 years, he has gained extensive experience in the CGI industry globally, collaborating with his brother, Fathi A. El-Mekki, founder of CoreFilm Pro and a keyboardist with Bob Marley’s legendary band, The Wailers.

• Notable Achievements and Projects

• Head of Texturing: Salaheldin contributed to globally acclaimed children’s programs such as Bo on the Go (Seasons 1 & 2) and Animal Mechanicals (Season 1), under the direction of Mr. Jeff Rosen. These shows have reached international audiences via platforms like Netflix, the Disney Channel, and 17 other TV networks, amassing millions of social media subscribers.
• IMDB Profile
• https://www.imdb.com/name/nm13610011/?ref_=ttfc_fc_cr
• Visionary Advisor: Two of Salaheldin’s innovative projects were endorsed by H.H. Sheikh Mohammed bin Rashid Al Maktoum Smart Majlis, including a groundbreaking initiative directed to the Department of Happiness and a cultural project for the Department of Culture.

• Animation for Governance: He has produced animated series for the Dubai Executive Council, focusing on inclusive policies such as the Dubai Code for People with Determination.

• Musical and Athletic Prowess
• Beyond animation, Salaheldin is a skilled songwriter and musician, blending his artistic creativity across mediums. His background as a professional boxer reflects his dedication, discipline, and drive, qualities he brings to every project.

• Current Projects
• Salaheldin is currently developing a structured 3D animation course using Naomi Animation, guiding students from foundational skills to advanced techniques. The course features 22 video lessons designed to simplify complex animation concepts and help learners create cinematic-quality content.

• Vision and Legacy
• Salaheldin Awad El-Mekki continues to push the boundaries of animation, music, and storytelling, blending technical expertise with creative vision. His work, spanning children’s education, cultural innovation, and governance, exemplifies his commitment to impactful, high-quality content that inspires and educates global audiences.

Mr. Mustafa – Development Director at CoreToons

Eager and driven, Mustafa leads 3D animation production and project development, working closely with clients to secure and deliver high-quality projects. With 15+ years of experience in motion graphics, animation, and entertainment. Projects developments, he combines expertise with a passion for enhancing user experiences. He worked with the UN as a Broadcaster, and also with NBB Abu Dhabi.

• Ahmed Zaki is a seasoned marketing professional with a decade of experience driving brand growth and digital transformation. With expertise in crafting high-impact strategies across social media, digital marketing, and e-commerce, he has successfully managed campaigns for renowned brands like Nestlé, Emaar, and MG Motors. At Coretoons.com, Ahmed leverages his strategic vision and leadership to deliver innovative marketing solutions that connect audiences and fuel business growth. 

• An accomplished sales professional with over 15 years of experience in the digital market, four years in the Telecom industry, and few years in aviation services. Known for strong business acumen and excellent client relationship management, He is consistently delivered results by leveraging market insights and sales strategies to drive revenue growth. With a proven ability to adapt across industries,
•  Excels in identifying opportunities, building partnerships, 
•  Leading successful sales campaigns.

• Bachelor’s degree in Business Administration from the University of Science and Technology, along with diplomas in Marketing, Organizational Management, and certification from the American Board. She has extensive professional experience, having served as Executive Manager at Catalia Company, worked with Giad Group for Engineering Industries, and contributed to organizations such as the Sudanese Family Planning Organization and Isnad Al-Dhahabi for Food Products. With strong skills in strategic planning, marketing, and leadership, Ghaida plays a key role at CoreToons, overseeing operations and driving innovative strategies to promote animation education and content creation worldwide.
•  Excels in identifying opportunities, building partnerships, 
•  Leading successful sales campaigns.

• Muna Taha is a Senior Producer at CoreToons with over 8 years of experience managing global 3D animation projects. She has successfully overseen the production of animated short films, educational series, and international advertising campaigns. Her work includes notable projects like “Echoes and Shadows,” the “Creative Horizons” educational series, and campaigns for global brands such as Coca-Cola and UNICEF.
• Muna’s expertise in coordinating diverse teams and delivering high-quality content on schedule has earned her recognition in the animation industry. Her strong leadership, attention to detail, and passion for storytelling make her an essential part of CoreToons’ success in delivering innovative, world-class animation projects.

• Sarah plays a key leadership role in CoreToons’ expansion in Saudi Arabia. With a strong focus on industry relations, strategic growth, and high-value partnerships, she has helped position CoreToons within the Kingdom’s leading entertainment and tourism sectors. Her successful management of productions, including collaborations with High City, highlights her expertise and influential presence in the region.

• Salma Alzain is an accomplished Project Coordinator with over 10 years of experience in managing high-profile projects across the animation, media production, and creative industries. With a proven track record of working with renowned companies such as Pixel Middle East and Cartoon Labs, Salma brings exceptional organizational skills and a passion for delivering results to every project she undertakes.
• Specializing in streamlining workflows and fostering collaboration, Salma has successfully overseen multiple large-scale animation and content creation projects, ensuring timely delivery while maintaining the highest quality standards. At CoreToons, she is instrumental in coordinating  3D animation productions and driving creative excellence.